A well-designed product packaging can make a significant impact on your business success. In addition to protecting your products during transit, it can also resonate with your customers and help build brand loyalty.
By taking the time to conceptualize and prepare your packaging, you can fully utilize your brand effectiveness and reduce the time spent worrying about meeting deadlines.
With the rise of social media influencers documenting their unboxing experiences, companies must rethink their packaging strategy to make a lasting impression.
Rushing your custom packaging is not an option. In this article, we’ll provide you with five tips to help you begin the process of creating effective and impactful custom packaging.
Identify Your Custom Packaging Needs
When it comes to custom packaging, it’s important to identify your specific needs before selecting the appropriate materials.
First, you need to determine what you need to package. This could be anything from food products to electronics, clothing, or even fragile items.
Once you know what you need to package, you can choose the right packaging material. Consider factors such as the weight, fragility, and durability of the item being packaged, as well as any environmental concerns.
Options for packaging materials include cardboard boxes, plastic containers, and even biodegradable materials.
Finally, you’ll need to determine the size and shape of your packaging. This will depend on the item being packaged, as well as any shipping or storage requirements.
Taking the time to properly identify your packaging needs can help ensure that your products are protected during transit and arrive in good condition.
Here are several essential questions you should ask yourself:
Be clear on all these aspects, and the next few steps will be a lot easier!
Consider Your Design Options
When it comes to custom designs, it’s important to consider a variety of factors to create an eye-catching and effective product presentation. Here are some design options to consider:
Branding and Messaging
When it comes to branding and messaging on your packaging, it’s important to ensure that your design accurately reflects your brand identity and effectively communicates your message to potential customers.
This includes incorporating your logo, which is a visual representation of your brand, and your brand colors, which should be consistent across all of your marketing materials.
In addition to visual elements, consider including key messaging or taglines on your packaging.
These can help communicate the unique value proposition of your product and differentiate it from competitors.
For example, if your brand values sustainability, consider including messaging about sustainable materials or certifications on your packaging.
Overall, the branding and messaging on your packaging should be cohesive with your overall brand identity and effectively communicate the benefits of your product to potential customers.
By doing so, you can establish a strong brand presence and encourage customer loyalty.
Color Scheme
Choosing the right color scheme for your design is crucial because it can influence the emotional response of your customers and impact their purchasing decisions.
Different colors have different meanings and associations, and it’s important to consider the psychology of color when selecting your color scheme.
For example, blue is often associated with trust and reliability, while green is associated with nature and sustainability.
Red is associated with excitement and urgency, while yellow is associated with optimism and happiness.
It’s important to choose colors that align with your brand identity and the message you want to convey to customers.
When selecting your color scheme, consider the context in which your product will be sold.
For example, if your product will be sold in a retail store, you may want to choose colors that stand out on the shelf and grab customers’ attention.
If your product will be sold online, consider how the colors will appear on a screen.
In addition to the psychology of color, it’s important to consider the overall aesthetic of your design.
Choose colors that complement each other and create a cohesive look and feel.
By selecting the right color scheme for your packaging, you can create a visually appealing and effective design that resonates with your customers and enhances your branding.
Graphics and Images
Graphics and images are powerful tools for creating unique packaging designs that can effectively communicate the value of your product to potential customers.
By adding visually appealing elements to your packaging, you can grab the attention of consumers and convey important information about your product, such as its features, benefits, and intended use.
When incorporating graphics and images into your design, it is important to use high-quality visuals that accurately represent your product and align with your branding.
This means selecting images that are relevant to your product, appealing to your target audience, and consistent with your brand’s tone and style.
It is also essential to consider the technical aspects of your graphics and images, such as resolution, color accuracy, and file format.
Using high-resolution images and graphics will ensure that your packaging looks professional and stands out on store shelves.
Additionally, optimizing your images and graphics for print or digital display will ensure that they appear as intended and convey the desired message to consumers.
Overall, incorporating graphics and images into your design can help elevate your brand and attract the attention of potential customers.
By using high-quality visuals that accurately represent your product and brand, you can effectively communicate the value of your product and stand out in a crowded market.
Typography
Typography plays a crucial role in packaging design as it affects both the readability and the overall visual appeal of your product packaging. The right typography can communicate your branding, enhance your product’s message, and create a memorable experience for your consumers.
When choosing typography for your packaging, it’s essential to consider the legibility of the font. Selecting a font that is easy to read is critical as it ensures that your product’s message is communicated effectively to your audience. Avoid using fonts that are too small or too thin, as they may be difficult to read, particularly from a distance. Similarly, avoid using overly decorative fonts that can be difficult to decipher and detract from the overall readability of your packaging.
Another crucial factor to consider when selecting typography for your packaging is the appropriateness of the font for your brand.
Your font choice should align with your brand’s tone and style, conveying a sense of professionalism and trustworthiness.
For instance, if your brand is focused on luxury products, you may want to use a more elegant font, whereas a fun and playful brand may benefit from a more whimsical font.
It is also essential to consider the hierarchy of typography, particularly when conveying information such as product names, descriptions, and other details.
Selecting fonts of varying sizes and weights can help to create a visual hierarchy and guide the viewer’s eye to the most important information on your packaging.
Overall, selecting the right typography for your packaging solutions can significantly impact the success of your product in the market.
By choosing fonts that are easy to read and align with your brand, you can create a memorable packaging experience that effectively communicates the value of your product to your audience.
By considering these design options, you can create a packaging design that effectively represents your brand and product, while also standing out on the shelf and attracting customers.
Work with a Custom Packaging Supplier
Finding the right packaging supplier is critical to ensuring that your product is presented in the best possible way while also meeting your budget and timeline requirements.
There are several factors to consider when selecting a packaging box supplier, including their experience and reputation in the industry.
Look for suppliers who have a proven track record of delivering high-quality packaging solutions to their clients.
It’s also important to consider the range of services that a packaging supplier offers.
Some suppliers may specialize in specific types of packaging, such as rigid boxes or flexible pouches, while others may offer a broader range of options.
You may also want to consider whether the supplier can provide design services or other value-added services that can help you create packaging that truly stands out on store shelves.
Another key consideration when selecting a packaging supplier is their expertise in your industry or product type.
A supplier who has experience working with similar products or within the same industry can provide valuable insights into the packaging requirements and regulations specific to your product type.
This expertise can help you avoid costly mistakes and ensure that your packaging meets all necessary standards.
When evaluating potential packaging suppliers, it’s also essential to consider their communication and responsiveness.
A supplier who is easy to work with and responds promptly to your inquiries can help ensure that your project stays on track and meets your deadlines.
Communicating your needs and specifications:
Once you have found a packaging supplier that meets your needs, it’s essential to communicate your requirements and specifications clearly.
This can include factors such as the type of packaging material you need, the size and shape of your product, and any branding or design requirements.
The clearer you are about your needs, the more likely it is that your supplier can provide a packaging solution that meets your requirements.
Receiving A Quotation for your Custom Box
Once the manufacturer receives your packaging dimensions and other specifications, they will be able to give you the most accurate quote.
Depending on your budget, you can make any required adjustments before asking the manufacturer to mass produce your product packaging.
If a quote doesn’t work for you, don’t sweat it. A reliable manufacturer can typically provide excellent recommendations to meet your objective and your budget at the same time.
Finalize Your Design and Production
Finalizing your design and production requires careful attention to detail to ensure that your packaging meets your expectations and is delivered on time.
There are several key steps to this process, including approving the final design, preparing artwork and graphics files, reviewing proofs and prototypes, and finalizing production and delivery.
Approving the final design
The final design approval stage is a crucial part of the packaging production process. At this point, you should have already collaborated with your packaging supplier to create a design that meets your specific needs and requirements.
The design should reflect your brand identity, effectively communicate your product’s features and benefits, and be visually appealing to your target audience.
During the final design approval stage, it’s essential to review all aspects of the design, including the packaging structure, branding, and other design elements.
Ensure that the design is consistent with your brand’s image, and all graphics and artwork are of high quality.
You may also want to ensure that the packaging structure is practical and functional and that it meets your product’s size and weight specifications.
Once you have reviewed the final design and made any necessary changes, you should give your approval to the packaging supplier.
Your supplier will then move forward with preparing the artwork and graphics files, which will be used in the printing and production process.
It’s crucial to provide your approval in a timely manner to avoid any delays in the production process.
Approving the final design is a significant step in the production process as it signals the start of the production phase.
By ensuring that the design is approved and ready for production, you can be confident that your custom box will be manufactured to your exact specifications and delivered to you on time.
Preparing artwork and graphics files
Preparing artwork and graphics files involves ensuring that all design elements are properly formatted and ready for production.
This may involve creating or revising graphics files to ensure that they are print-ready, checking color accuracy, and verifying that all required elements are included.
Your packaging supplier will work with you to ensure that all artwork and graphics files are prepared correctly and meet your specifications.
Reviewing proofs and prototypes
Before production begins, it’s important to review proofs and prototypes to ensure that your packaging meets your expectations.
This may involve reviewing physical samples of your packaging, as well as digital proofs of graphics and other design elements.
Your packaging supplier will work with you to ensure that all proofs and prototypes meet your requirements and that any necessary adjustments are made before production begins.
Finalizing production and delivery
Once all aspects of the design and production process have been finalized, it’s time to move forward with production and delivery.
This involves coordinating with your packaging supplier to ensure that all production timelines and delivery schedules are met, and that the final product meets your specifications.
By carefully managing this process and working closely with your packaging supplier, you can ensure that your packaging meets your needs and enhances your product’s appeal.
In conclusion, a custom box plays a vital role in attracting customers, building brand recognition, and protecting products during shipping and storage.
By investing in a custom box, small businesses can differentiate themselves from competitors, increase customer satisfaction, and enhance their overall brand image.
Finding the right packaging supplier and communicating your needs and specifications clearly are essential steps in this process, as is reviewing and approving the final design and preparing artwork and graphics files.
We encourage businesses to take action and start the process of customizing their packaging to ensure that their products stand out in today’s crowded marketplace.
With the right packaging solution, businesses can achieve their goals and build lasting relationships with customers.
You will know four essential points regarding packaging that you must consider before placing a custom packaging order for your brand. Colors, images, typography, and format are the primary four elements of packaging. These elements play a vital role in making your brand communicate with customers.
Every product manufacturing business needs packaging. You have a particular product, but what about box design? Have you any smart packaging design ideas? If yes, you can be ready to order packaging for wholesale custom boxes. However, before going to order your custom packaging boxes, you have to consider some key factors that can affect your branded packaging efficiency.
Here are 8 key questions you must consider before ordering packaging boxes for your products:
Product packaging’s attractiveness and durability are two different aspects that are equally important for brands. If the packaging is made of sturdy material, it can protect the products, and you can design it according to your design needs. On the contrary, if you choose low-quality and non-functional material for your product packaging, investing in designing will be a waste of money because it can’t protect the products during shipping.
Investing in protective, sturdy, and premium quality packaging material will be perfect for your products. There are different types of packaging materials, such as cardboard, corrugated fiberboard, and rigid. The rigid material is a highly protective and sturdy material that is a perfect option for luxury product packaging. In comparison, corrugated material is robust enough to protect the products during the delivery process.
In short, durable product packaging box keeps your products secured during transit and on the retail stores’ shelves.
Right packaging choices help in establishing your brand identity in the market. The packaging designs and embellishments are as important as the product itself. According to a survey by Ipsos, 72% Of American buyers say that the packaging design influences their product buying decisions.
Innovative and unique packaging design attracts customers and improves brand image. It is a perfect source of communication between brands and their clients. Furthermore, through packaging design, brands can send messages that bring more sales for them. Before ordering custom product packaging, choosing the suitable box style and size is necessary, considering the product type.
The right area selection is important for brands to store their product packaging boxes. Moreover, secure distribution and shipping of packaging are also vital for businesses. Let’s discuss both factors of product box packaging one by one:
Here are some points that will help you know which type of area is perfect for placing your packaging:
The packaging boxes storage place should be cool and dry. The dampness can damage your packaging more than you think.
Always wrap up your product boxes with paper stock (Kraft), cling wrap, or store them in another box. This way, products are not affected by dirt, moisture, or any other environmental element.
Protect your boxes from brighter light such as sunshine and spotlights. They can cause color fading in your packaging. For example, if you have a dark green colored box then intense light can transform it into a light green box.
The wrong product packaging decisions put eCommerce businesses in a tight spot. Sometimes brands create outstanding packaging for their products, though they don’t consider safe shipping of custom boxes. This ignorance can harm their products during transit. Do you want your customized packaging boxes delivered to the doorstep with full protection? Use protective material and extra add-ons to protect your products from any potential damage during the delivery process.
Furthermore, you can enhance your boxes’ strength by adding another layer of paper material or storing them in a big box for their extensive protection. For flat shipping, mailer boxes are the perfect option for ecommerce companies. For standard shipping, corrugated material is the best choice that is sturdy enough to bear the load of heavy-weight items and protect them from any mishaps.
Before placing a final order of wholesale packaging boxes, it is suggested to consider your shipment’ traveling distance, transport method, and environmental situations. This aspect will help protect your products from any damage throughout the delivery and product handling process.
The inconvenient packaging will affect your product preparation process, and you will find it challenging to sell your products. The main reason behind this factor is complex packaging that customers don’t like when they go shopping. If your packaging is not easy-to-unbox and doesn’t provide customers with a positive user experience, nobody will like to buy your products. So, always choose a handy design, size, and style to provide convenience to your customers.
For example, there are many products that buyers need to carry to their homes. Consequently, if they feel difficulty carrying your products to take home, they will ignore them and change the brand. Westrock conducted market research and found that above 50% of customers have changed product brands because of the packaging design.
Brands prefer budget-friendly packaging suppliers. Economical packaging ideas for business, not only saves you money but also it is more than that. You can choose standard-sized boxes with cost-effective material that suits your products. Many packaging materials are cheap in price, lightweight, protective, and eco-friendly simultaneously. Kraft paper, cardboard, and corrugated fiberboard are examples of these materials.
Custom Kraft boxes and Cardboard packaging materials are foldable and can be shipped in large quantities at a reduced shipping cost. This factor assists you in improving your business proficiency. Finally, before you decide to place a custom boxes order with your packaging partner, keep these points in mind:
Typically, getting custom packaging boxes in bulk can cost you cheaper, unlike ordering limited numbers of product boxes. Though, you have to decide how many quantities of boxes you need for your products. If you have a large stock of products with high sales volume, you can get their packaging in a large order.
In contrast, if you have launched a new product in the market, you can order custom boxes in a limited quantity to analyze your product sales output. You can get custom packaging boxes from CustomBoxesMarket with a limited number of as low as 100 pieces with free design, fast turnaround, and free shipping in the USA. It is the perfect option for your brand if you are launching new products in the retail market.
Before placing a packaging order, it is essential to check the status of the packaging supplier. Does it adhere to all of the important government rules and laws? In the USA, customers prefer to buy products packaged in green packaging material. According to Ipsos, nearly 67% of American consumers prefer paper and cardboard packaging.
Moreover, the United States Environmental Protection Agency (EPA) urges businesses to adopt sustainable packaging to protect the environment from pollution and waste. So, responsible packaging suppliers care about nature, which makes them professional and trustworthy for brands. At CustomBoxesMarket, we use recycled, recyclable, biodegradable, and sustainable packaging material with high protective strength of product boxes.
Before your final packaging order placement, it is important to decide which type of box printing you require for your products. It is essential to know that color-printing ranges from digital, lithography, and flexography methods. They are different from each other on account of cost and quality. However, digital printing technology is perfect for small packaging orders, whereas flexography is perfect for big orders of packaging boxes.
Furthermore, it is also vital to choose the suitable ink and color considering your target customers’ interests, age group, and gender.
In addition, you can decide which font color, font size, font style, illustrations, images, and text is suitable for your product boxes. Consequently, you should know about these details before placing your final custom printed packaging boxes order.
In addition, if you need custom boxes for gifts and expensive products, then you really need high-quality printing on sturdy and protective packaging boxes. You can use different artworks on them, such as ribbons, bows, and shredded paper, that make them unique and attractive.
You can use inserts (inner cardboard panels) in the custom packaging boxes if you need to store many small items in the same box. Inserts keep the product safe from clashing with other products in the same box. This option provides customers with a perfect unboxing experience. Moreover, you can add key product details to your inserts to educate your customers.
You can decide about choosing the suitable custom box embellishments. For instance, you can easily choose any lamination (matte/glossy), coating, varnish, stamp foiling, fillers, and window die-cut option for your custom product packaging boxes.
Our company helps brands create cogent first impressions with their target clientele through customized packaging of product boxes. Visit this page to learn more about our company and know how we are helping businesses in their branding.
CustomBoxesMarket is one of the top packaging companies in the USA. We allow product brands to get custom packaging in low quantities at competitive prices, free packaging design, and quick shipping.
Don’t hesitate to send us a quote with your packaging requirements. Our expert designers will create premium quality product box packaging for your brand to make you able to compete with your competitors in the retail market.